Kanye West Surprise Drops Surreal Music Video For “530”
The worst Kanye West album is VULTURES 2. Its launch was a disaster. The record was released months early. When it arrived, the mixtures were a disaster. After receiving severely poor criticism, he altered the tracklist and added songs. However, “530” is a rare album highlight. Over a slick vocal chop, Kanye West goes personal and delivers one of his best lyrics in years. Now we have a music video. One would expect an emotional video for “530.” Kanye West has created some of the most unforgettable hip hop visuals of the 21st century. Kanye West and Ty Dolla $ign are absent from the “530” music video. No humans appear. Instead, puppets and cartoon masks dominate the video. The video’s plot isn’t clear. It loops low-quality videos of puppets and masked individuals performing strange things. A man carrying a bag walks the street. Another watches a female puppet get a nasal injection. The graphics are unsettling, like a Kanye West-created Twilight Zone episode. The visual direction is bold. “530” lyrics are about the rapper’s ex-wife Kim Kardashian. It also discusses Kardashian’s parenting and West’s worries for their children.
West hasn’t promoted the album, and all we’ve heard from him is for his next solo album, BULLY.
Source: hotnewhiphop.com