Drake’s UMG Lawsuit Backfires as Kendrick Lamar’s “Not Like Us” Sees 440 Percent Sales Surge and 20 Percent Stream Increase

Drake’s UMG Lawsuit Backfires as Kendrick Lamar’s “Not Like Us” Sees 440 Percent Sales Surge and 20 Percent Stream Increase

Drake’s lawsuit against Universal Music Group has inadvertently boosted Kendrick Lamar’s streams, with a 440 percent increase in sales and a 20 percent rise in streams for the diss track “Not Like Us.” The legal battle, in which UMG was accused of artificially boosting the song’s popularity, has led to a surge in chart performance on Apple Music and Spotify. Industry experts warn that Drake’s lawsuit may be doing more harm than good, drawing attention to the track and potentially leading to more streams. Despite the backlash, Drake’s legal filings are still in the pre-action stage, leaving the next steps in this high-profile legal battle uncertain.

Source: balleralert.com